Itera worked with Curve Cycling to develop an interactive brand identity that included video creation, logo design and interactive icons for their website. A short video was produced to promote the launch of their new bike, Belgie Air.

The new logo was designed and developed based on their original logo, but reinterpreted in an interactive way. It is responsive to cursor movement. When the cursor hovers on the logo, it expends to several layers with abstract video on it to translate a riding experience.

A group of icons was created to represent three types of riding styles: gravel, mountain and all-road. That challenge was combine all the visual information into a small space, suitable for use on their website.