Design Concept

Time is Irrelevant is a book that brings together a collection of thoughts, ideas, conversations and reflections on the practices, history and approaches to typography. It is a collection of 30 essays from 30 design students at RMIT University. Each student chose three different books, either physical books or ebooks, and wrote a critical essay on book typography and typographic design. All analyses are based on knowledge mainly coming from three articles, the Critical Goblet or Printing Should Be Invisible by Beatrice Warde (1955), the Principles of the New Typography by Jan Tschichold (2001) and the Critical Goblet by Brad Haylock (2013).

The illustrations were coded and generated based on the graphic content of each essay.
processing p5.js generated design

Generative Content

A unique illustration appears at the beginning of each essay. 30 different illustrations were created for 30 essays and reflected their contents. They were generated through programming and mirror the approach of each essay.

book design detailed shot

Book Content

The book can be seen as a cluster of points of view. The transparent typography as the topic of the book converges them. The topic itself is an open and paradoxical topic, but the difference between opinions generated by different writer’s subjective experiences under this pixelated modern world. Everybody is seeking something, questioning. The progression we are seeking is “time is irrelevant”. And nothing is significant. We lost track of distinguishing between what is new and what is tradition.

studio product shot for the book typrography detail a typrography detail b
typrography detail c>
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